So you have a creative eye, you love
re-arranging your furniture, you’ve watched EVERY home renovation reality show,
and you’re ready to launch into the world of home staging! Where do you start?
Talent is certainly key to a successful
career in this industry, but it’s not enough to establish you as an expert, and
it doesn’t mean that you can make it into a successful and thriving business. Training will help you with understanding the
home staging processes, how to manage your clients, as well as some
"techniques" for showcasing and merchandising a space. Home staging
and home decorating are quite different, and understanding buyers and buyer
perceptions, as well as how to effectively prepare a home to best showcase it will
come through your training.
That said, not all
training programs are created equal, so do your research and select the one
that provides you with the most comprehensive information, as well as fits your
learning style.
What should you expect from your home stager training?
- How to run a business
- How to manage your clients
- Insights into buyer AND seller behaviours
- How to merchandise a home to make it a sellable product that your buyers will want to buy
- How to “sell” – sell the house, sell potential clients on your services, and sell your home sellers on your recommendations (what good is it if you know what they need to do, if you can’t convince them to make the changes necessary?)
- Home styling trends and styling tricks
- Post-training support to help you to successfully launch your business
- Current and up-to-date information regarding industry standards, trends, and expectations
Talent gets you started – it’s what drives
you to turn a passion into a career, but it’s the training that will help you
to properly hone your skills. Your certification also tells your clients that
you are serious about home staging as a career – you are an expert in your
field! The investment in the proper education provides credibility to you, and
will be recognized by your peers as well as your prospective clients.
I’m a firm believer that you should never
stop learning. Unless you already have a ton of experience running a business in
the real estate industry, and you’re right at home working with and managing
various types of clients, during one of the most stressful times of their
lives, you’ll want to review your options for professional training!
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